Further talking about cloud services just for retailers, Google is moving ahead with a 75% growth rate. With leading retailers such as Target and Walmart moving away from AWS and Google winning over Best Buy, Kohl’s and Kroger, it is anticipated that by 2022 Google will overtake market leader AWS.

Why shift from AWS?

Faced with difficulties in competing with Amazon’s online retail onslaught, these retailers are trying to at least not fund their major competitor. Furthermore, these retailers would not like their most sensitive data to sit on a competitor’s platform.

In favor of AWS and falling brick-and-mortar retailers planning to spend 34 percent of their software budget on the cloud, GCP and Azure are making their way in at a reasonable time.

Why is GCP a retailer’s choice?

It is clear that Google is declaring war on the cloud offer of Amazon Web Services, most notably in the retail space. Being more deeply embedded in retail is a systematic progression.

1) Strategic Partnership –

Through its recent partnership, which combines Sales-Suite CRM with G-Suite, Google Analytics and the Google Cloud Platform, Google aggressively builds a joint infrastructure, Salesforce relationship and Google 360 ​​deal with retailers , Which is price-wise hard to pass and adds to Google’s most popular advertising technology stack parts in marketing. Both new cloud customers and existing, irritated and concerned AWS customers are in their sightseeing right now.

The battle for retail infrastructure and application software has just begun and both Google (with Salesforce) and Microsoft Azure (with Adobe) are going after AWS. However, Google still tops the charts with its BigQuery for analytics needs and is full stack with a suite of analytics products like Kubernetes for machine intelligence.

2) Natural progress –

Google is at an advantage here. With all major e-commerce platforms such as Magento, Shopify and Odoo providing Google Analytics as the default sales data analytics tool, retailers have an experience and better hosting options on Google than any other cloud Is understood. As a natural progression, the priority lies with GCP to beat Azure among others.

3) Pricing and performance –

The team ran various network load simulations and IOPS (input / output per second) tests, and benchmarking showed that the Google Cloud Platform outperformed AWS at similar price levels.

With an improved uptime, customize VMs and the lack of lock-in periods, the flexibility offered by the Google Cloud Platform also appealed to the team.The battle below details GCP’s retail and commerce platforms by providing a competitive feature differentiation against Azure and AWS –

4) Large number of small deals –

Since its existence, Google has targeted start-ups and SMBs for its cloud division. The company also offered a $ 100,000 cloud platform credit to eligible startups back in 2014, as far as establishing a startup fund went. With the boom in the e-commerce market, Google continues to capture almost every new player in the retail sector.

  The conclusion

The public cloud segment is booming, and it is important to meet the specific needs of these businesses. Although AWS is currently moving according to various sources, Google Cloud is unlikely to see AWS given Google’s ambitious plans and efforts. This ultimately relies easily on Google Cloud’s compatibility for new customers, its pricing structure, adequate user support, and surrounding management tools with others.


 First, since CDS is an in-house developed talent,

companies do not have to shell out astronomical sums to hire one. Secondly, CDS has in-depth knowledge of the business and is aware of the overall context in which the company or business unit is operating. Business knowledge and references are things you do not expect an expert data scientist to be aware of and that is why companies bank on CDS.

What should IT vendors and us BI and analytics professionals do to remain relevant? First of all, even as developers or consultants, we need to be well aware of how our clients are doing. Having business knowledge will bring us on par with our business counterparts and will also help us understand the pain points our customers are dealing with. Additionally, if we have a complete understanding of the business, we can create a better solution.

Second, the IT vendor should invest in domain-specific research.

Traditionally, IT firms have not been known for R&D, but given the disruption in the analytics space and the pace at which it is operating, IT firms have no choice but to work before finding things, Because they face problems in the domain. Working on their own basis and designing solutions based on what the customers ask for. IT firms should ensure that their employees in the BI and analytics space are more interested in learning about the domain / industry verticals in which they are working. This can be achieved by encouraging domain certification and conducting related training.