The US National Highway Transportation Safety Administration said in a speech released on Tuesday that the AI ​​component of Google’s standalone Level 4 cars can be considered a driver, whether or not the cars are occupied by humans.

Level 4 fully autonomous automation performs all important driving functions for vehicle safety and road condition monitoring.

The design of the Google L4 will get rid of the steering wheel, brakes and gas pedals.

NHTSA wrote to Chris Ormson, who heads Google for Google, that the current federal safety standard, or FMVSS, for American cars does not apply because they were drifted when driver controls and interfaces were the norm, and the driver should be human it should have happened. Car Driving Project.

These assumptions will not be preserved as independent vehicle technology advances, and NHTSA may not be able to use existing testing procedures to determine compliance with safety standards.

“Google is the only company committed to L4 so far, as it aims to completely eliminate human error, and thus human error,” said Praveen Chandrasekhar, director of research at Frost & Sullivan.

safety standards

Google has suggested suggestions on what a driver is and where a driver sits, then applies these methods to several provisions to allow the design of a self-driving vehicle to be adopted with FMVSS .

US Transportation Secretary Anthony Fox said Wednesday that the NHTSA’s interpretation is “significant, but the burden rests on autonomous car manufacturers to ensure their cars meet strict federal safety standards”.

John Simpson, a consumer advocate for the Consumer Watch Agency, said NHTSA’s interpretation was “outrageous”.

You might remember that robotic technology 241 The bar has failed, and the human driver fears enough to control it 69 times. ” He told TechNewsWorld.

Unreserved issues

NHTSA stated that many Google requests “represent political issues that go beyond the scope and limitations of interpretations and will therefore need to be addressed using other organizational means or methods.”

This includes FMVSS number 135, which controls light vehicle brake systems; FMVSS number 101, which covers control and display, and FMVSS number 108, lamps that govern, and reflective equipment and related equipment.

In some cases, Google may be able to demonstrate that certain criteria are unnecessary for the design of a particular vehicle, but it has not yet made any such proposal.

Google may have to request an exemption to demonstrate that its vehicles meet the FMVSS standards as a temporary step because NHTSA’s interpretations do not fully resolve all issues raised.

“All kinds of people work on L4 cars, and there is an indication that NHTSA will be relatively short of waiver,” said Roger Lancott, Associate Director of Research at Analytic Strategy.

Insurance and liability

Marketing is evolving from one company to another – not just industry. Marketing efforts may develop further with vendors. Whenever you see a seller repeatedly picking up, or if they officially get a label as a preferred seller, this is an indication of the development of marketing.

Most B2B marketing efforts begin with a cold. Either the seller is new, with a new product category, or he is entering a new market and trying to hack into an account for the first time.

Regardless, marketing related to these cold spots is of a missionary type, and the smart seller will try to identify targeted opportunities from jobs or job titles to find people in departments that are likely to face a specific business problem Keep it.

With little progress, the seller can easily send introductory material to a more ready prospect, leading to a halt to the sales cycle – or worse. The opposite also happens.

Marketing is still a numbers game. You do not want to invest much in an account, but want to get business by getting the right content at the right time. Better marketing requires better information, and this is where marketing flourishes.

The successful seller will search for similar positions in the target account – as he or she may face similar sales problems. The second marketing and sales effort is usually more efficient, simply because the first customer serves as an internal reference.

We know all of this, and after the first sale, the marketing effort switches from missionary to account-based simply because the internal lines of communication that can benefit the supplier.

The smart salesperson knows that he does not rely too much on these internal lines of communication, because even under the best of circumstances the customer is free to look around and is committed to making the best choice.