On Wednesday, Facebook launched a new set of options for its 1.5 billion monthly users, when it responded to the post in the news summary.

The six “responses”, as called by Facebook, allow users to make more accurate post responses rather than clicking “Like”.

“We have heard people and know that there should be more ways to tell news feeds easily and quickly,” says Facebook product manager Sammy Krug.

When users hover over the standard Like button, a new emoji window will appear.

Advertising responses

Feedback is not for users alone. Neil Shaffer, president of Maxic Your Social, said they would let Facebook understand how people feel about different posts – using data can help marketers create more meaningful content and advertising.

For marketers, there’s not much we can do Until they release this data to us, ”said Shaffer.

Martin Marketing CEO Tammy Martin said getting more detailed comments on Facebook ads would be a huge benefit for marketers.

Instead of limiting advertisers to a black-and-white display of ad feedback and its effectiveness, the ad could give them a deeper understanding of the user’s attitude toward ad content, she told TechNewsWorld.

We can see if people are responding to the ads negatively, but then we can see more Are not getting. This is a kind of polarization reaction. ” he said.  I think this change is going to benefit advertisers in the long run.”

Facebook evolution

Not too long ago, Facebook added another way for people to share: hash tags. Although it is a popular gadget on Twitter, the hashtag is unprecedented in the Facebook community.

Like the hash tag, the new emoji may reflect Facebook’s attempt to integrate the popular tool among younger users into the Facebook system.

They were trying to get things from social networks of young demographics in the Facebook platform,” said Shaffer.

using a smartphone, So there are hundreds of emojis for you to choose from, ”he said.

with the general public,” Schaffer said. Listeners on FB are in their thirties and forties, not teens and twenties. ”

Another factor that affects this change is that it takes extra time to choose how the user feels about a particular publication. Before adding Emojis, Facebook users had two options: they could like or dislike a post. Now, users should define which emotions represent their best feelings.

Shafir said that it not only takes a lot of time, but is also political. People will spend more time explaining the various reactions of their Facebook friends.

I’m right about the number of people they would embrace. In the past, it was like that. In the present, people get it One has to spend extra time knowing which feelings represent their feelings. Better yet, we are all busy, and we don’t have much time.

Attracting attention and selling to the top requires a two-pronged approach, which Armstrong discussed in a recent interview.

The first part is not very different from traditional marketing. “We’ve targeted paid media and social media, and we also target specific companies with specific messages,” she said.

One of the main differences is the look at Armstrong G2, which uses crowdsourcing to gather user opinions to rate and rank companies and products.

G2 provides its customers with the ability to customize the product profile page with relevant information about their products, so that when potential customers can read the opinions of real users, they can get additional information right now, without extra effort .

G2’s approach helps sellers break through the initial marketing cycle and is slightly higher than that of decision makers during their business operations, making the initial sales look like a follow-up rather than an icebreaker.

Of course, G2 respects the privacy of its users, but knowing that some people have expressed interest in a company is often enough to give salespersons something to work with.

IBM Watson IoT Marketing targets a list of 3,400 major accounts, Little Universe. Because each account has multiple partitions, which may be required of any three Watson IoT products, it can be difficult to identify active buyers. G2 enables its users to set expectations and be more confident in following deals, including allowing users to obtain G2 buyer intent data.