Say ‘AI’, and a lot of people add images of robots around the world. However, it is in many ways a disagreement that technology can benefit us as a society. AI can help empower businesses and customers through brief transactions and online marketing.

Technologies such as AI, neural networks, deep learning, big data, and automation are not new to marketers – but how they get involved in a business often does.

Marketing without social media is unimaginable today.

Adverts earn significant revenue through channels such as YouTube, Facebook, Snapchat and Twitter – and AI and machine learning can play a role in driving business success here. Just think of online advertisements that know the relevant interests based on prior searches.

AI is also expanding in its complex ways every day. For example, take a visual search. A customer snaps a picture of the shirt as they wish, and the machine ‘understands’ what it is looking for, and offers both the exact shirt they want, as well as similar or relevant offers. Already we are seeing it deployed in large retail stores – but expect to develop this technology and transform the ecommerce and customer experience.

Creating the optimal customer experience

We live in the age of live instant ‘. We now ask for everything, be it online shopping, watching movies, and also responses from customer services.

Chatbots are making the process of automated responses even easier for potential buyers. With natural language processing, keywords can be stored and resurrected, when used, allowing surfing of corresponding answers to speed up the process.

Cortana is a great example of this.

Voice recognition prevents the hassle of typing queries and saves more valuable time. It also allows for a level of personalization that makes customers feel so welcome. Using facial, voice and fingerprint recognition to log in to your account also provides seamless access to your shopping experience. With the development of interactive technology, it is not a brainchild to incorporate this type of AI into the commercial arena.

Pattern change is another revolutionary part of digital transformation. With analytics recorded and processed, it allows future recommendations that are relevant to the customer.

Imagine, a virtual machine that can give you tailored fashion advice. Or receiving automated notifications for price drops at your local store. Based on the data you have already supplied.

Future of social media marketing

I find it fascinating that a career can be made by the amount you make on social media. 8 weeks on a reality TV show can now be the equivalent of huge sponsorship deals that can set you up for life – just in exchange for a picture with a product.

While social media platforms are free to use, primarily, companies like YouTube are also capitalizing on additional features for revenue such as monthly subscriptions. And I would not be surprised to see this as payment added to these types of social networks in the future.

Premium services are likely to be made for lower ads, higher quality media, and all-round payments for a more personalized experience. If not every social media site previously held a monopoly in a big brand; A huge, single site for Facebook, Snapchat, Twitter and such.

Customer experience matters

With 95% of British people buying their items online, companies should customize. The search pool for customers is massive, with billions of potential buyers within reach. To help this, a company or brand can achieve success with a strong marketing campaign and smart use of AI tools.

AI is key to expanding this incredible digital world in which we are all growing. Brands will soon rely on these technologies to drive their sales, especially when shopping is now live on the Internet.

There is a huge market within online marketing and branding, and while most companies are taking advantage of this, there are many who can do more to promote the business. As purchases become easier and more personalized, feedback becomes more positive. And the happier the customer, the higher the revenue.