Generating leads is one of the primary objectives of any online marketing campaign, but it only marks the beginning of the journey. When someone clicks on your website link on the search results and shows interest in your business or products, even with no remote intent to buy, it is an excellent achievement for marketers because they got a lead is.
Now it is up to them to understand the business potential of the lead, nurture it carefully and gradually move it towards conversion. Leads rarely guarantee conversion, and it all depends on your ability to mold properly. To avoid uncertainty, marketers prefer to adopt PPC or paid search advertising that ensures generationally qualified leads that have high conversion potential.
Do Advertising Advertisements Work?
Paid search is important for ad marketers because of its ability to drive qualified traffic to websites that give a clear edge over the competition. When looking at some search engine results page, you will find that some ads appear above the search results which attract maximum attention. Ads have a strategic placement on the SERP, which cannot help but attract everyone’s attention, which gives a huge advantage in increasing traffic to websites.
PPC advertising is special and to implement it you have to enlist the help of some professional PPC management companies such as Click Geek which has a proven record in the field. Since a PPC management company has to serve your interest, you need to know about the structure of paid search marketing and how it works so that you can anticipate if things are heading in the right direction.
You have to be familiar with the basics and know how PPC advertisements work. Starting a PPC campaign requires some good investment as PPC advertisements are highly competitive and can be quite expensive. To base your decisions on the right information; You should have some knowledge about how PPC works and its associated logistics.
Pay per click advertising
PPC is different from general advertising which we all know because there is no advance payment involved in publishing the advertisement. Instead, advertisers have to pay whenever someone clicks on an advertisement. Search engines such as Google, Bing, and many other platforms such as Facebook are available for PPC advertising which allows marketers to place ads that come at the top of the SERP. In this article, we will focus only on search engine advertising.
To place ads on search engines like Google, you must bid for ad placement that appears as a sponsored link on the SERP. Ads are keyword driven, and when someone searches for that keyword, the ad will find a place in the SERP. Whenever a visitor clicks on an advertisement, you will have to pay the search engine a fee.
By setting up an effective PPC campaign, you can get qualified leads with high conversion potential and recover much more than what you pay for advertising. To encourage advertisers to create relevant ads, Google charges less for ads that have higher relevance.
To manage a paid search advertising campaign, you need to know about the elements involved in starting a campaign using Google AdWords.
Setting up a Google AdWords Account
Setting up a Google AdWords account is the first thing you need to do as it provides the platform to start a campaign. Go to the Google AdWords site and use your existing Gmail account to go. If you do not have a Gmail account, you will need to create a new account. Those who are already using G-Suite can use the e-mail address to set up a Google AdWords account.
Manual payments include pre-payment with charges deducted after each click, and electronic payments will charge you after 30 days of clicking or once your billing threshold is reached. Charging a credit card or paying through business bank accounts are some other billing options.
Keyword Research for PPC
PPC advertising campaigns run on keywords that contribute to campaign performance. Keywords define how relevant an advertisement is to searchers. Just like you will do keyword research for content marketing, for PPC you will have to do the same. The study helps identify opportunities that you can use for paid advertising campaigns.
The ability of keywords to drive traffic to websites is a primary consideration in keyword research. These keywords should be relevant to your product, service or brand.