For the past 20 years, UX designers tried to use psychology and science to make web design more human-centric. I think now most people already know what neuroscience is, although when I was doing a research, I found out that there is not so much content on the In fact I was inspired to write this article when I attended the EO event this week. Me and our CEO – Evgeni Predine are members there and we have very interesting topics to discuss each time, this time it was about neuroscience in business.
Major universities such as Stanford, Harvard, etc. studied neuroscience in web design and took it to the next level, every year they discover something new, experiment and share their discoveries with the world.
If you write neuroscience courses on Google, you will see that a lot of top universities now open such courses. As it is still emerging, do not lose this opportunity to be better than your competitors. Give your services or products exactly what customers want.
For those who are not sure what neuroscience is, neuroscience is basically a scientific study of the human brain and nervous system. This allows us to better understand how our brain functions and reacts to different stimuli in different environments. Of course marketing people and UX designers were the first to take advantage of these findings, and thus neuroimarketing and neurodevelopment were born.
In today’s article I want to focus more on neuroscience in web design.
Neurodevelopment becomes a hot topic, if you are interested in it, I recommend you read Susan’s Wenschenk book: “Neuro Web Design: What Am Click”. This will help you understand how and why your target reacts to those things. Not fully realized. User experience is very closely related to marketing, typically both these departments work on customer experience on the web.
Importance of NEUROSCIENCE in web design
If you look at the websites of some of the biggest companies over the last 20 years you will see how they have changed. Furthermore, generally to keep up to date with all this technology development, design trends, and Google inventions, you need to update your site on average once a year.
Remember the time when you started using the Internet, remember the amount of information on a page? Overloaded with text. Now, UX designers use neuroscience in web design, now websites are heavily researched, and well – you thought to grab your attention at the right time, to simplify your life, save your time , To provide a better experience and of course increase the conversion rate.
More and more companies and UX designers began to use advanced neuroscience and psychological research, which was an art in science. Companies like Google, eBay, etc. There is a science to how we view the web. Whether on desktop or mobile, whether we are men or women, young or old, our eyes will draw on some common elements of web design – a combination of contrasts, locations, shapes, colors, and more.
Using the key principles of neuroscience in web design, will help you to better communicate your message in the most effective way. This can help you identify why an experience is good or bad. It gives you insight into how your target receives information, makes decisions and makes choices.
Neuroscience in web design has shown us
that most decisions are automated, intuitive and intuitive and made in System 1 – “fast response, fast thinking” is part of our brain. After that initial auto-response, we rationalize our decisions in System 2 – “slow thinking”, the reflective and logical segments of the brain. This decision-making method affects everything from our choice of partner to our choice of brand, product and companies.
For this reason, designers need to create brands that connect with the innate and instinctive System 1 decision-making part of the brain, as well as form part of the rational 2 – System 2 of the brain. What you need to know here is that the major language of System 1 is visual – about 90%, so intuitive decision making is visually impaired. Purely rational advertising and design is not enough, you also need to touch the emotional part. Doing so will allow you to better connect with consumers, add value, build loyalty, and more.