Over the years, computer scientists and business people feeding the Silicon Valley have undergone a frightening series of changes. Once they were brat.
He was the best singer on the Big Bang Theory TV show, and for a short time was a superhero. (If you’re wondering, Geeks wonders about gender that has no risk; wondering what sex is.) Then all this error occurred, and now they have become a technical ethic.
Fighting heroes in the epic dynasty of society in the algorithm by Big Brother, shortly after being expelled by Terminators.
Taklash in full swing, Shoshana Zubov is the latest high priestess
He is an Emerita professor at Harvard Business School and the author of Surveillance Capitalism, a 600-page book by technology giants, notably Google and Facebook, who has developed a “rogue transformation of capitalism” whose personality there is a threat to independence and democracy.
Zuboff is beyond intimidation about Google and Facebook: even favorable reviewers agree that he is an extremist.
It prefers the technology giants to conquer the Spanish giant with the rest of us as the indigenous people of South America, and the rivers of blood as a result. (Don’t mention countries that have lost 90% of their population as a result of citizens’ use of Facebook.)
Cheryl Sandberg, COO on Facebook, refers to “Mary typhoid” for this socioeconomic plague describes in
It seems that the goal of technology giants is not only to understand our behavior, and to enable them to sell things to other organizations.
It’s to control us and turn us into robots, “to automate us.” She quotes a data scientist: “We learn how to write music, and then let music [our victims] dance.”
Zuboff claims that Google’s founders are fully aware of the loss of their company, and that they are using our personal data very badly.
According to the requirements of the stock market – they were effectively prepared to take advantage of this opportunity and become billionaires.
It also claims that surveillance capitalism would not have evolved had there been no corresponding increase in state control.
She claims that in 2000, the FTC was appointed to organize technology veterans, but terrorism inspired by the 9/11 attacks led any support for privacy campaigns in US government circles.
If we give Zubov the benefit of doubt, and push us into hyperbole, is his thesis justified? Are technology giants stealing our data and selling it to new strains of capitalists who use it to control us?
You must accept their terms and conditions to access and use them, although of course we do not read those terms, and most of us have no detailed information about them. Technology giants must be doing a better job of explaining it.
It is also not true that Google and Facebook have produced new types of capitalists: for decades, companies have spent large sums of money to get data about their customers.
In the old days when junk mail blocked corridors, companies wanted to avoid wasting money by sending mail to lawmakers for people living in high-rise apartments. Direct marketing was a large and growing industry before the invention of the web.
However, there is a clear need to debate whether Google, Facebook, and other tech giants are harming us the way we use our data.
When looking for information about a product category, it is sure to be frustrating, then notice that the ads of companies that sell this product follow you online for several hours or a few days. Many people are exploitative, dishonest, creepy and intrusive.
There have been instances in which technology giants, and many other institutions, have improperly obtained, misused, and / or failed to sponsor personal data.
The FTC imposed the biggest fines on Facebook for allowing it to misuse its customer data by Cambridge Analytica, although some felt the $ 5 billion was too much.
But does this mean that the business model is illegal? An important test for this is whether consumers want it.
“Research over the past decade suggests that when users are notified about the behind-the-scenes operations of surveillance capitalism, they want security, and they want alternatives,” Zubov claims, but most evidence to the contrary explains.
Eric Beringolfson, a professor of economics at the Massachusetts Institute of Technology, conducted a survey in 2018 to assess how much Americans would have to pay to avoid using products offered by technology giants for free.
Facebook and other social media were valued at $ 322 per year, with a search value of $ 17,500.
Globally, Facebook earns $ 80 per person to use our data, so on the face of it, this transaction is not too ragged. (Americans are more profitable, at $ 105 per capita, Europeans at least $ 35, and so on.)
Those who find the work unacceptable are in no way obliged to participate in it.
Duck Duck Go is a very good alternative to searching for all Google accounts and sells itself when its data is not being used. I’ve never used Facebook, not because of privacy concerns, but because I think I’ll spend a lot of time watching cat videos.