There is an ecommerce audience that is not talked about much, but they are buying in large and ever increasing numbers online. More than three-quarters of them regularly purchase online. They come for major brands such as Amazon, but there are ways you can get in action as well.
has an interest in?
I am talking about young people.
Under-18 teenagers are one of the most e-commerce-loving population – when you consider that a 17 year old can miss a time without the Internet this year.
‘She is the first generation to always have the Internet at her disposal. He grew up in a world that is fundamentally connected, as’ Marcia Kaplan of Practical Ecommerce.
By the time they were 8, the iPhone was already out – perhaps this is why teens rely so much on mobile to access the web, although there are other obvious reasons.
First, how many teenagers are there in an ecommerce audience?
U18 Kishore eCommerce Market
Nearly 70% of adolescent girls shop online until 2012, when ecommerce is hardly off the ground by today’s standards.
Subsequently, educated and high-income shoppers dominated online purchases even more. This was particularly true among teenagers, and it still is: it has diverse interests, intuitive digital communication skills and an audience to spend. In 2016–17, he spent approximately $ 2,500 each year.
They differ slightly by gender: 86% of teenage boys bought online in 2014, compared to 76% of teenage girls. It is still a vast majority. The number of male buyers also increased rapidly – it increased 8% in the two years from 2012, while girls increased 4% during the same period.
During the years 2013 – 2016, the proportion of American teenagers who favored Amazon over other online stores increased significantly during the use of major branded sites and eBay and then fell.
While this graph shows Nike’s market share for Amazon, what is actually happening is that Amazon is waving teen market share from all apparel brands. In the apparel and footwear sector, Adidas is the fastest-growing, CNBC says, citing Piper Jaffray’s research.
Amazon’s popularity as a destination for teens is underlined by the fact that it is the second most popular app for teens right after Snapchat.
While this picture may seem bleak for younger prisoners, the true picture is actually the opposite: teenagers may use the Amazon too much, but they use it less than the general population, at least in the US: Last year, CNBC reported that 55% of shoppers started their shopping search on Amazon.
Teens’ Amazon usage can be partially determined by payment options: Amazon gift cards are much easier for under-18s than traditional gift or online payment options, meaning teens can shop where their money is. Are good where they like to shop. For example, if you are under 18, you should not give an account.
If this is the case, inmates who want to target teenage audiences should benefit by accepting more alternative forms of payment, especially gift cards.
Increasingly, the teen market is growing completely online. This is a major reason that American malls are contracted. Stores are reacting: rue21 is the latest of America’s mall superstars to close all of its bricks and mortar stores – 400 nationwide – to focus on online sales.
When they shop online, teens are more dependent on mobile web access, especially smartphones.
This, as we later find out, is partly due to wanting to control their shopping habits on their devices, and this raises some ethical questions.
But this is partly because they are more familiar with mobile only, more comfortable with it.
Millennials are more likely to shop in the bathroom, in bed, or in the car than any other American generation; More than just Gen X shops they do in the shop. If that trend continues in the Z generation Z ‘or today’s 16 and 17-year-olds, then most of your custom from that group is casually arriving via mobile.
They are also the most affected by social influencers on Facebook and YouTube: 53% of women and 52% of men indicated that social media affects what they purchased online in 2013. Facebook was the most important channel then.