Ah, the keyword game. One of the greatest achievements for search engine optimizers is to get your web pages to appear on the first page of Google search results for your desired pages.
According to Google’s era, more and more optimal slots have been taken for these prized keywords. And the higher the age of a web page, the more links around the web will point to it and the harder it becomes.
For example, when someone wants to reference or link to a topic, it is a common habit for someone to do a quick Google search and link to one of the top results. This reinforces the position of those already at the top and right now. I personally think this is a fundamental, though perhaps trivial, flaw with Google, and with popularity-based search results in general.
What to do these days if these top keywords are taken? Here’s what I say:
Don’t worry about keywords or ranking. Whatever you are doing, you just have to make such material, which is necessary. Make a list and stick to it. You may need FAQ content, material to assist your sales team to assist your customers. Think about how you can help.
Don’t forget to optimize in other areas. Perform an on-page SEO audit, focus on PR, do some internal linking that might have flashed.
Make sure your website is mobile friendly and provides a good user experience. You never know, if you work on your other SEO fields, you can start ranking!
Keep producing the material… and be prepared for the next economic downturn (if there is going to be one). I am not trying to say that there is doom and gloom on the horizon – but there are business cycles as well, so just think about how it will affect your organization.
Some places may have “shake-outs” in the future and some websites may cease to exist. This means that your content will get a chance to take those top spots.
Today’s infographic is a shocking visual of how hard it is to rank for top keyword results in certain categories.
Whether you like it or not, content marketing is embracing today’s visual culture and moving towards video.
According to HubSpot, 43% of people want to watch more video content from marketers, and four times as many customers will watch a video about a product instead of reading about it.
Which, unfortunately, does not bode well for blog posts.
Over time written content is becoming less effective, you are probably already thinking about creating video content as a part of your marketing strategy. You may be eager to jump right in and start making videos, but planning your content has proven invaluable to keep your story – and your creative team – on track first. Today I am here to help you.
Before you grab the camera and bump into the studio, make sure you get a storyboard to back it up.
What is a storyboard?
A storyboard is a series of sketches that represent individual shots employed for a video, film, or commercial. They often include dialogue and other notes as well as directions for camera angles, lighting and transitions.
Why are Storyboards Important?
Storyboards help you plan your videos, really from beginning to end. What will be the lighting? How will it flow? Do you need a voiceover or dialog? How do you want the audience to feel? Storyboarding allows you to collaborate with other team members to exclude your shared vision for the video.
In many ways, the storyboard is like a dress rehearsal for the actual video. Storyboarding lets you detect kinks and identify any gaps in your video – before you spend money on production.
Working on these things ahead of time helps ensure that the end product is what you envisioned. Storyboarding allows you to provide instructions for those who will take your idea and set, film, cut and edit it into the final product.
Dropbox’s intro video surfaced in 2009, but marketers are still talking about it. At the time, Dropbox was still quite unknown. He then placed the video on its front page, where it was viewed 30,000 times per day for several years, affecting the company’s rapid growth.
But why, exactly? Its unique, cut-out animation style captures the viewer’s attention. Dropbox makes digital file organization problems related to all aspects of life, such as everyday problems such as accidentally leaving your wallet at home. Dropbox can solve your organizational problems at home and work. It is small enough to prevent viewers from getting bored and exhausted with a clear call to download to Dropbox.