How to Do Twitter Sentiment Analysis

Sentiment analysis, also known as Opinion Mining, Opinion Extraction, Sentiment Mining, or Subjectivity Analysis, is a process of analysis if a piece of writing online (mentions in social media, blog posts, news sites, or any other piece). Expresses positive, negative, or neutral attitude.

Sentiment analysis tools are getting better and better at determining attitudes better, which is why sentiment analysis is becoming more popular.

It finds application in various areas of life:

Business: Companies use mining tools to find out what their customers think about their product, service, brand, marketing campaign, or competitors.
Here is a short video that explains really well how sentiment analysis can be used to find out what your customers like (or dislike) about your company or product:

Talk of trading, believe it or not, such analysis can be used to predict the stock market!

Politics: In politics, sentiment analysis is used to predict the outcome of an election, to have the opinion of the government, politicians, statements, policy changes or society on the event.
For example, during the 2016 US elections, Twitter sentiment analysis of presidential candidates has been studied.

Public Actions: Opinion analysis is used to analyze online responses to social and cultural events, for example, premiere episodes of Game of Thrones or the Oscars.
It is important to remember that sentiment analysis tools are not useless, be it brandwatch or brand24. Here’s what an analysis of sentiment is and its challenges.

Today, I will be talking about how to analyze Twitter sentiment.

What is Twitter Sentiment Analysis?

It is likely to determine whether a Twitter mention indicates a positive or negative attitude.

Here is an example of a negative Twitter mention:

What does Twitter’s sentiment analysis look like in Brand24
It is classified as negative because it contains the word urine. The word bold, #FacebookDown, is the keyword monitoring the project.

What does Twitter’s sentiment analysis look like in Brand24
How to do Twitter Sentiment Analysis?
The whole journey with Twitter sentiment analysis starts with choosing the right tool to work with.

A social media monitoring tool may be the right choice here.

Most tools that monitor social media cover emotion analysis not only on Twitter but also on Facebook, Instagram, other social media platforms, or other online sources.

Tell me how Brand24 handles the analysis of Twitter sentiment.

The tool analyzes sentiment for pieces of writing that monitor any keyword.

After limiting sources only to Twitter and entering keywords of interest to anyone, the tool starts collecting Twitter content containing these keywords.

Selecting Source in the Brand24 Dashboard
Then, these mentions land in the instrument’s dashboard. Each mention is classified as positive, neutral or negative.

On top of that, there is a chart presenting the volume of mentions, their social media reach, the number of interactions and the number of positive and negative mentions. The time period can be adjusted independently in the top right corner.

Twitter sentiment analysis chart in brand24 dashboard
To display positive or negative mentions, there is a slider on the right from the dashboard.

Analysis of Twitter sentiment in Brand24

To find statistics about the number of positive and negative mentions, one can go to the Analysis tab located in the menu on the left.

Analysis of Twitter sentiment in the analysis tab of brand 24
Among other pieces of data, you can see exact numbers about positive and negative mentions.

How to do Twitter Sentiment Analysis?
saw! This is an analysis of Twitter sentiment using Brand24.

Why Twitter Sentiment Analysis?
Doing emotional analysis on Twitter helps businesses:
– See what consumers say about their products, services or brands
– See what consumers say about competitors
– Analyze reception of marketing campaigns

If you think you want to analyze feelings and attitudes on Twitter, then you can try Brand 24 which is absolutely free.

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