And for good reason. This is the best way to bring new organic traffic to your site.
If you want a piece of the organic / SEO traffic pie, then you need to create new content on a daily basis.
This means that you are competing with thousands of other businesses with potential for similar traffic.
But what if you don’t need a blog, or don’t want to? What if blogging doesn’t matter to your business?
It is becoming a saturated market. Everyone is blogging.
In other words, it is almost impossible to get large amounts of organic traffic unless your site already has a high domain authority.
But I got some good news for you:
Luckily, you don’t have to blog to create great content marketing posts!
In fact, in many cases you can produce more effective content without text.
In this article, I’ll help you figure out if blogging is right for your business, how to create a content strategy without a blog, and how companies are abandoning blogging in favor of other outlets.
How to Determine (or Not) Blogging is Right for Your Business
The number one goal when it comes to content marketing is to provide the great content that your user base is looking for.
For example, if you are an SEO-based agency, it makes sense that blogging can make a big, successful impact on sales.
But what if you sell products or services that are not as blogging? Like bicycle or hair products?
Then he is completely fine. In fact, this is not a bad thing at all.
If it’s a blog, great. If this video, great!
The first step in your content marketing strategy is to consider what your ideal customers are looking for.
A great way to do this is to wear your customers’ shoes.
As a potential fan / consumer of your own business niche, you probably have some idea of what people are looking for.
From a consumer point of view try to run through the process of finding your product.
Which content types helped you find it? Was the content valuable or worthless?
If all else fails, brainstorming is your best bet.
To clearly understand which platforms are the best, you need to focus on providing value.
What is “value” in your industry? For example, a flower shop probably wouldn’t benefit from starting a blog for a long time.
It will not provide value to customers. Flower shoppers do not want to read about the history of optimizing the distribution of flowers or flowers.
Instead, a flower shop can focus on Instagram to showcase their products with attractive ingredients and consider how to creatively present flowers as a gift.
This will constitute the real value.
Running with this example, try to find out the competitors within your niche to find out what they are brainstorming.
Explore successful companies in your niche or broader industry to pick up on trends as content delivery.
This will give you a clear picture of whether blogs are right for your business.
Ready to create a content strategy without blogging? Lets do it.
How to succeed without a blog
Some of the best businesses online are succeeding without the use of a standard blog.
Here’s how and why they succeed:
Pura Vida Bracelet Non-Blog Style “Blog”
Pura Vida Bracelet is very successful in driving sales and discussing around their product.
In fact, the two founders made Forbes 30 on the 30 list to move their company to $ 9 million in revenue in 2015.
It is safe to say that they are killing it with material.
This is an interesting example, and probably one of my favorite companies, when it comes to a boom in content marketing.
Not every post they publish at the center writing thousands of words about their industry.
When it comes to bracelets, there are probably very few people who want to read about them.
Instead, Pura Vida provides a “blog” where they offer free content, resembling a Pinterest style board.
Instead of writing content, they simply provide value by giving resonant designs with their brand followers.
The brand focuses on living a great life and building a wandering spirit.
They tap on that subject by giving back to their fan base with completely beautiful, free photos.
You can have a blog and skip to writing. Instead you can become a center / center for free content and value in whatever form you choose.
Sole Bicycles use music as material
What do you do when your product has nothing to do with blogging?
You can use your content to fit your everyday user’s lifestyle perfectly.