Augmented reality space continues to evolve. Hardware manufacturers such as Bosch, Panasonic, Huawei and Pico are offering much smaller and more powerful smart glasses and AR headsets, which appeared at CES 2020 last month, as one of the country’s largest consumer technology conferences.
The flagship enterprise AR team has been paving the way for TeamViewer AR-based customer support, most recently launching the new TeamViewer Pilot smartphone application – which uses built-in Augmented Reality tools on Android and iOS for two-way AR-based communication with a device’s remote specialist. A computer
Get a handle on the AR
What is augmented reality? There really is no easy answer. Augmented Reality uses a graphic display to superimpose pictures onto a “real” reality.
It can do this with multiple devices – smartphones, smart glasses, in-car displays or completely powerful headphones.
Where these products stand apart in terms of graphical capabilities and interactivity.
Smart Glasses displays basic 2D data to users around the world, transmitting basic displays.
Smartphones and full AR headphones are more graphically efficient, and are capable of displaying intricate interactive 3D images from a user’s perspective.
Consumers are more aware of smartphone-based applications, including the Snapchat application Pokemon Go for the most important social and portable gaming applications.
Although Google Glass smart glasses briefly caught the world’s attention in 2012, the product quickly dropped the customer’s domain after a violent response to privacy. This is important for the corporate market in 2014.
Although Google Glass captured the imagination of the world, it is not the first product like it. Other companies – such as Vujix – provided smart glasses and head-mounted monitors (HMDs) for military use more than a decade ago.
The two leaders in full AR headphone space are the virtual hollow-up display of Magic Hollow from Microsoft, but most consumers are unaware of these products.
Customer perception of augmented reality
AR has the power to revolutionize the way consumers interact with technology, with each other, and with the world around them.
With the smartphone market entering the ripe stage, many argue that AR devices have the potential to replace smartphones and even personal computers in the future. First of all, customers will definitely know this. Second, they must use it.
Perks Associates tested customer knowledge of a variety of AR technologies and devices in our quarterly survey of 10,000 American broadband families
We found that only 12 percent of heads of broadband households in the United States consider themselves “knowledgeable” of any supported real-home device or technology tested.
Familiarity has been around for generations – one-quarter of millennials and a third of ZZ’s family members consider themselves “familiar.”
When consumers were more familiar with Google Glass, two-thirds claimed that they were “completely unfamiliar” with the product. The reality of synthesized on iPhones and Android devices has worsened, with about 5 percent of consumers claiming to be “completely unfamiliar” with these apps.
Although many consumers have used AR-based functions – such as filters on smartphone applications or guidance to use their car’s backup camera – a large percentage of them did not recognize these solutions as “augmented reality.”
The customer is interested in the use case
Once we explain the reality of growth, we find that more than 5 percent of broadband households in the United States are interested in getting some kind of AR information.
Customers have shown interest in the use of many types of AR. The most preferred use cases included navigation – receiving detailed instructions on handheld or head-mounted AR devices – as well as price comparison shopping tools that let users know retailers who sell items at such prices.
In addition to the top two, the focus has been split between measurement apps, practice apps and retail and product reviews. There was no significant difference in the level of customer knowledge with AR in order of priority in the tested use cases.
Among those who were aware of the reality of growth, those who were more interested in the tested use than those who were not interested, 90% of those who were interested in reporting knowledge were at least a percentage of those who were not familiar with AR compared to the 60 used test cases.
The preferred form factor
For new form reasons it will be quite difficult to win over customers accustomed to their smartphones.
Nearly 30 percent of broadband family customers in the United States receive smart glasses or high-fidelity headphones as “attractive” on a 7-point scale rate.
The self-reported application did not differ significantly among the various HMD form factors. Consumers in general have found smart glasses that look just like special headphones.