Doing virtual reality in business the right way

Some businessmen, especially in industries with long lifespan, are often skeptical about the latest innovations. They give it as some baby, which can never bring a serious bonus to the income of their company.

This is generally true. However virtual reality innovations have crossed that line, distinguishing “oh, just cool stuff” and “cool and practical”. Sure, it will not fit any niche, but many businesses can certainly take advantage of virtual reality. Which industries will work? Let’s start the search.

Use your services use real legitimacy

Once you add virtual reality technology to advertising, prospects feel the service so clearly that it inevitably attracts more customers.

The first example, the travel industry. You have a touring company that sells trips to beautiful places on our planet. Let’s imagine, a customer who wants to travel to Bengal. And instead of pictures and beautiful stories about the beauties of that land (which of course should still be attached) you offer him to put on a VR helmet, and, well, the customer gets part of the actual journey. This VR user takes on a real adventure that he believes to be undergoing vivid emotions. The inevitable thing to aspire to and do after promoting such adrenaline is to buy a tour and test everything with the client’s own eyes.

Same story, if you work with media and entertainment. For example, you own a travel weblog. What do you think, there will be many visitors who once like your VR app give them an opportunity to experience the places you are writing or filming about? I think a lot of likes, comments and shares will be given for posts representing such an app.

Shopping experience in virtual reality software

The main purpose of online shop is to sell. To achieve this you need to show what you are presenting in the most attractive way. What can be more interactive, more attractive nowadays than virtual reality systems? The question is rather rhetorical. There are online shops right now that use VR apps for their sales purposes. And – successfully.

We can read at Forbes that the leaders of the e-commerce industry actively invest in virtual reality technology. For less than a year, Shopify has developed and released a virtual reality app for Windows, available for HTC Vibe headsets on Steam. In the same year of 2016, eBay announced the first company’s VR department store, which they released in association with Australian Myer. Impressive, right?

VR shopping is most widely used now for online furniture retailers.

Well, this is a clear place, as the product is designed to fit the 3D space. And this will be exactly what the customer needs to check before purchasing – to put on a VR helmet, start the VR app and see how the furniture will fit into reality.

Another hot example of the VR e-commerce experience leads us to fashion. In fact, you need to check a dress from all sides to see full pictures of its personal charm. An exciting example is fashion colleagues’ link with virtual reality technology. Rebecca Minkoff and River Island united their efforts with Google Cardboard to showcase both new cards and collections.

                               Maintain conferences with virtual reality devices

Let’s start with a quote from an expert.

“Current digital meeting solutions are inherently flawed. Only one person can speak at a time and there are always problems with video and audio. When you attend a meeting in VR, you are able to share the same space with many others, interact naturally with 3D objects and talk one-on-one with others in the real world We do. “Taylor Freeman, a VR. specialist

Yes, the first point VR conferences are much better than audio or video ones, as they allow for more extensive interaction. I would not be surprised if they fill the space of general conferences in the near future. Will this affect your income? Well, yes, since better understanding between teammates will lead to more efficient collaboration. You will be able to gather valuable experts (for a reasonable price) from all over the world and because of VR, they can feel that they are working in an office.

To achieve this, you need to develop a custom VR platform for internal use. It would be something like a CRM and management tool with the option of exchanging communications and work functions and metrics, though built entirely in virtual space.

Visualize your internal projects with virtual reality technology

This is another benefit of using VR for internal workflows. This can be disclosed as a whole with an example of an architectural process.

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