How to Design a High Converting Mobile Lead Generation Flow

For example, if your site is not mobile optimized and Facebook ad CPC (cost per click) on mobile is much cheaper than desktop, then Google penalizes you. This means that more and more potential customers are viewing your website on their phone. If you still haven’t been able to optimize your site’s conversions for the … Read moreHow to Design a High Converting Mobile Lead Generation Flow

Your Blog Design Is Bollocks (And How You’re Gonna Fix It)

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If you have spent any time in the CRO world or read a single article on landing page optimization, then you have heard this catchy little slogan. And yet, unlike most substance-rich marketing advice, this is a phrase that can drastically change the effectiveness of your site’s pages. how? By focusing on the intent of … Read moreYour Blog Design Is Bollocks (And How You’re Gonna Fix It)

The Six Most Misunderstood Metrics in Google Analytics

Google Analytics (GA) is capable of creating incredibly detailed and comprehensive data. It provides the insights needed to fix your site, minimize UX friction, and ultimately maximize conversions. But there is a catch. This is effective only when you actually know how to interpret the data. Unfortunately, not all users fully understand core metrics, and … Read moreThe Six Most Misunderstood Metrics in Google Analytics

Afraid of AI Conquer Your Fears by Learning How It Can Boost Your Sales

It is 2017 and robots are here but there is nothing to fear from artificial intelligence (AI). In fact, AI will help boost your sales, increase conversions and ensure that your business thrives and remains relevant in a constantly changing world. If you have opposed AI so far, because it seems too complicated, then read … Read moreAfraid of AI Conquer Your Fears by Learning How It Can Boost Your Sales