Clash of the Titans – the Best April Fools’ Marketing Campaigns

Salute time is upon us! The first April or simply April Fool ‘is considered by many to be the “worst holiday”. Every year people try to come up with the funniest or embarrassing (or at the same time) jokes. But really we enjoy. We have managed to gather marketing campaigns of the best April Fools. … Read moreClash of the Titans – the Best April Fools’ Marketing Campaigns

How to Use Social Media Marketing for Hotels

The growth of e-commerce and social media gave the hospitality industry a leg up – not only when it comes to finding, booking and managing accommodation, customer service, or online recommendations, but also social media marketing for hotels. Imtiaz Ali, who is managing some of New York City’s biggest properties, is right: Ten years ago, … Read moreHow to Use Social Media Marketing for Hotels

How to Perform a Customer Experience Analysis

Analysis of customer experience is one of the important activities when expanding your company. The old business says “if you make it, they will come”. This reflects the old product-centric approach in the market; There is a belief that customers will focus on the characteristics of the product rather than their practical applications. But we … Read moreHow to Perform a Customer Experience Analysis