The growth of e-commerce and social media gave the hospitality industry a leg up – not only when it comes to finding, booking and managing accommodation, customer service, or online recommendations, but also social media marketing for hotels. Imtiaz Ali, who is managing some of New York City’s biggest properties,Continue Reading

Analysis of customer experience is one of the important activities when expanding your company. The old business says “if you make it, they will come”. This reflects the old product-centric approach in the market; There is a belief that customers will focus on the characteristics of the product rather thanContinue Reading