So you finally close that big account and the boss invites you to his house to celebrate. You definitely ask him what you can bring… .. and then he says, ‘Arni (some names have been changed to protect the innocent), bring your favorite French wine’. Oh, terror. You certainly do not have time to relieve the ongoing debate over what the French wine sector is better, Bordeaux or Burgundy. So what do you do?
While there are many things to consider, I will tell you that it is as simple as choosing your next Omni-Channel System Integrator (SI). Do not believe me? Keep reading
It is such a burning subject that the real meaning of the word is also often debated. The bottom line is that ‘terroir’ is a combination of several contributing factors to the soil (and subsoil), climate, amount of sunlight, amount of water retained from the soil or drainage of water, etc. Assembly: Ask questions about the ‘terroir’ of the particular wine you have chosen. Then rate each factor on a simple ‘pros’ and ‘cons’ graph. To choose the right SI: See Foundations of Potential Partner. Ask questions about financial stability, number of employees, number of years in business, employee retention, annual revenue, etc.
Blend or Single Variety.
Bordeaux wine is almost always a mixture of several grapes (Cabernet Sauvignon, Merlot, Malbec, etc.), while Burgundy wines are usually single varieties (Pinot Noir). To choose wine for the gathering: The best advice I can give you here is to pair wine with whatever is for dinner. When you definitely say ‘boss’, your boss will be very impressed.
What should I do with alcohol? ‘To choose the right SI:
There are SIs that focus on only one aspect of the omni-channel. They may specialize in search engine technology, or are very good at eCommerce or POS (point of sale) systems. I agree that there are some arguments in going with the ‘single variable’ (aka ‘one trick’ pony) SI for proof of a small, one-particular-technology-focused, concept project. However, only one SI that can actually provide an overall distribution of all omni-channel commerce facilities should be your choice. Why are you saying Omni-Channel is not powered by just one piece of technology or a vendor. To ‘pair’ your vision and planning roadmap, you need someone who can implement multiple disciplines and domains.
Genealogy. While Bordeaux wine has a long history of winning global wine competitions,
more recently Burgundy types are closing the gap. The bottom line is that both French wine regions produce fabulously tasting wines. Those awards are very accurate and not only reflect the success of a particular vintage, they also establish a history of excellence. To choose wine for the gathering: The best advice I can give you here… Listen to the experts. To choose the right SI: Look at their bodywork. Who are their customers? What have they accomplished in the field of omni-channel? Will previous customers do business with them again? How has he contributed to the omni-channel space? Talk to the experts.
In short, the best SI for your project is a partner who lives and breathes every aspect of the omni-channel. A companion being awkwardly paired with your roadmap and which has an undeniable track record of omni-channel commerce delivery.
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