Here’s how to make your Instagram profile informative, engaging, and how people stay up and follow. Creating a good Instagram bio is like making a business card – this is the first impression we make on our guests.
Also, Instagram is so popular right now that people often type a brand name into Instagram search instead of Google search.

Of course, not every industry, but the reach is so large now that almost every company should consider its presence on this social media network. The challenge begins if you want to make the best impression (let’s be honest, you have to!), Stand out from the crowd, remember, and therefore build community, promote your product and increase ROI.

And what this series of Instagram for commercial articles will be about.

Let’s start with some things that seem obvious and obvious. When going through the accounts of a lot of companies, it seems that bios need a lot more consideration. So let’s go and check your bio step by step to make sure it can be the best Instagram bio and make visitors want to follow your profile!

User name
This is virtually the first thing you need to think about and the first thing you need to set when registering an Instagram account. What should it be?

First of all, it should be easy to write and easy to remember. People talk about Instagram and their favorite profiles and if they remember the name, they would suggest it or tag it for sure. Avoid dots and underscores if possible and do not use more than one underscore in a row – this is uncountable to the human eye. If your brand name is generic and is already taken, punctuation may be a good solution.

And here goes the next tip:

When choosing the name of your account, it’s worth considering whether your brand name or something you’re doing relates to it (Brand Hero? Topic?). It depends entirely on you, and of course your marketing strategy, but make sure that your login is the same on every social media channel that your brand exists. It is important to unify login to make it easier for people to find and contact you.

I am sure you might be thinking that your website address would be the best option because it is so redirected and … STOP! Stop here and take a look at the Instagram Terms of Use, which states 12 points of basic terms:

You should not use a domain name or web URL in your username without prior written consent from Instagram.


In the settings, you can also set your name, which should be the full name of your brand, as opposed to the username. It is also worth adding some keywords or explanations, but very briefly. Usernames and names are just bits of information from your profile that Instagram considers in search queries. By making it clear, you make it easier to find your profile.

Profile photo

Here, the law of consistency is again the most important. The best profile photo matches other social media networks that you manage for a brand.

The best option is to choose a profile picture that will work for all social media profiles of your business, which is fast and easy. It can be your brand logo, the hero of your brand or a picture (of products, for example). Remember that the avatar on Instagram is short, so it should be easy to read.

In addition, we decided to use Brand24app as a username as our company name is already taken on Instagram. Nevertheless, it is clear and consistent.

Bio description

Here you need to present your brand, show the personality of your brand and encourage people to stay in profile and follow it. All these in 150 characters.

Here are some tips for you:

Use language You will also use for communication in photo descriptions, comments, and direct messages;

Break your text with spacing and line breaks to make it easier to read;
Don’t be afraid to use emoji – it will help show your brand’s emotions and personality;
If you run a place, ie a coffee shop, it is also great to include the opening hours;
To build a community around a profile, it’s a great idea to set up a brand hashtag – Bio is the best place to put it here! Hashtag Instagram contests or challenges work great for communities, to run tracking campaigns and to be easy to monitor and analyze communities.