While the joke itself may have been made in good humor, it is something extremely important. It is important for businesses to compete for high visibility in search results.
Consumers are more dependent on the Internet than any other medium, making search rankings important for businesses to attract potential customers. More often than not, people only see the first page of search results. If your brand appears among them, great!
If not, you risk losing your competitors who rank better in searches. So there is no denying that marketers take search engine optimization (SEO) very seriously.
The battle between brands to gain a higher rank in relevant searches has led to some unwanted results. It is common knowledge that the algorithm behind search rankings is essentially based on matching keywords.
Previously, marketers used to fill keywords in their content, even if they did not fit in with the natural flow of content. To deal with this problem, Google changed its algorithm. Now, these “blackhat” techniques are punished rather than rewarded.
In this post, you will learn how influential marketing can specifically help boost your SEO.
1: Influencers and their impact on link-building
Consider the following example. You are trying to search the Internet to find ways to revive your dying succulent plant. When you initially find a company that claims to sell “terrible” gardening equipment that can overcome your problem, you cannot be convinced.
A blog post in which a gardening expert or blogger described how they were able to nurture their plants using the products of that company, on the other hand, may convince you to try their products.
If you hire influential people who have high executives, and influence your target audience, they can help your marketing efforts in two ways.
First, they can create great content that shows how effective your products are in real-life scenarios. Second, when they mention your brand and a link to your website, it can increase your credibility in the minds of consumers.
Both your internal links and backlinks have a major impact on how high you appear in search results. If high-authority domains link to you, your search ranking will improve.
However, it is very easy to get a high-authority domain to link to your content. Influencer marketing can help you solve this challenge. An influential blogger can create natural backlinks through their content which will help you a lot with your SEO.
Some affected have their own websites, and others have access to high-authority domains. If they create content that links back to your site, it builds trust and credibility with both consumers and search engines. Especially if their blogs or websites have a high domain authority (DA).
Mozz says link building is the key to improving search rankings and increasing website traffic. Not only can backlinks help improve your search rankings and website traffic, they can also help increase your sales.
Another interesting way in which influencers can influence link building (and therefore your search rankings) is when they share content. If an influential person shares your link, it increases the chances of your target audience, sharing that link. When this link becomes increasingly popular, it is likely to be picked up by high-authority domains. This, in turn, increases the likelihood of appearing more in your search results.
As marketers realize the effectiveness of influencers in improving their search rankings, they place more emphasis on guest blogging for influencers’ websites. This not only increases their reach, but also helps generate backlinks, which can improve their search rankings.
2: Quality content from Influencers can increase traffic and SEO
One important factor that Google sees when determining search rankings is the quality of the content. Producing interesting content day in and day out can be a difficult task for marketers, but influential people can easily achieve it.
An important consideration for search engines is the number of shares when they try to separate quality content from specific marketing material. Search engines measure how much content is being shared across various social media channels.