Are you looking for landing page examples?
The landing page is possibly one of the most important pages of your website.
A slight change in your conversion rate could mean a world of dying on the beach from panic or distinguishing between mojito.
Still … designing a high-converting landing page is difficult.
There are too many elements to be right: copy, design, pictures, structure, and so on. It is very difficult.
The good news is that you do not have to design landing pages from scratch.
Find out what they did right, analyze what they could improve and apply it to their own landing pages.
In this post, I have highlighted 30 different landing page and landing page best practices from which you can “steal” and get inspiration. Not only have I included my own analysis, but I have also reached out to some conversion optimization experts to analyze them, so you will know which takeaways would be worthwhile to build models later.
“The copy of the main title is concise and persuasive with the sub-head doing the heavy lifting (at the risk of clicking sounds). The color and font of the CTA seems correct and there are not many CTAs to distract the visitor. Social proof with the logo is good, but you can enhance it by adding testimonials from real users.
The text of the body shows the benefits but can be broken into sections for better flow. Finally, the difference between a good first impression and a great one boils down to subtle aspects. Use logo with better resolution! ”
The promise “launch your first website in 30 days” is strong, slightly bordering on “unbelievable”, but produces a lot of curiosity.
The word “free” is seductive. The one-month free course is interesting, with thousands of dollars of industry applying for recycled information.
What can be tested / better
I’d probably tell a better, more emotionally filled story. The current story currently feels very “normal” and “underwater” and does not feel like it is speaking directly to the audience.
“I like the use of the ‘Yes Cascade’ in the first section below the Hero Unit. The third question may be more effective., Rather than stirring up a sense of uncertainty with the dream of starting my own business, but ensuring that Not for how to do this, to start your own business and be ready to take charge of your career?
“Bonus comment – a clear statement that ‘we’ can help you start your business. I like that the whole page has a lot of focus on ‘you’. We’re about halfway through the page Tak can improve it further with the use of improve we to make sense of both the user and ConvertKit.
The word “free” is seductive. The $ 197 course is offered for free? Sign me up!
I like the use of “$ 197”. This communicates the possibility that when he signs up, how much value is he expected to receive.
“Your leads double in the next 90 days” is a good headline that gives a clear advantage with good uniqueness.
I love the way they clearly have what the chances would be if they signed up. Fully transparent, no BS
An interesting concept is to keep away without having to choose the content.
What can be tested / better
They may test removing the “Facebook Like” button right next to the drip logo – to reduce the number of actions users take.
“A will double up on its side over the next 90 days with this complete beginner’s guide to the drip (a $ 197 price, free) ‘beginning with the drip should appear over and over’, and the heavy font weight. Also. It relies on more useful information about what the drip does and thus the user must first catch the eye to maintain attention to the landing.
As readers first and foremost interested, “I’ll also refresh it for the Free Complete Beginners Guide to Drip (priced at $ 197).”
“Moving away from the traditional situation will also enhance aesthetic novelty and attract attention. For example, placing the drip logo under ‘Getting Started’ – fewer words, more images, more novel placements.
“‘What you’ll find inside your course is well written, concise, but informative. The checklist format and highlighted keywords work very well to convey digestible chunks of information.”